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Investment Criteria

We have profound admiration for what you have built as an entrepreneur and understand the importance of an exit decision. We treat every interaction with the utmost integrity and confidentiality. We aim for excellence in everything we do and we do not settle for less.

Acquisition
Criteria

01

Lean but mighty

Annual cash flow of USD $100k or higher

03

Stable profitability

History of consistent profit margins and stable cash flows for at least 3 years

05

Diverse customer base

Low dependency on 1 or 2 major customers

02

Right timing

Owner is eager to transition the business to hungry entrepreneurs

04

Recurring revenue

High percentage of revenues from repeat business

06

Differentiation

Technological or geographic driven edge in a growing market

Rana and Ryan came in and changed the game for how we think about our organizational KPIs. We were so focused on growing revenue that we hadn't taken the time to identify the business risks that Awaken diligenced for us.

Divisional Manager at $100mm Family-Owned Business

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